urrently have a partnership that comprises of
As more studios try to navigate various methods of releasing their films during the coronavirus pandemic, especially now that theaters across the country have shut down, most movies have received digital releases. Paramount’s The Lovebirds, a comedy starring Kumail Nanjiani and Issa Rae, marks the first time during this period that a studio movie lost its theatrical release and will head straight to a third-party streamer — Netflix.
The Lovebirds was originally scheduled to hit theaters on April 3rd, but Paramount announced last night that it will instead skip over directly to Netflix. Paramount and Netflix currently have a partnership that comprises of a few titles, according to Paramount CEO Jim Gianopulos. Most notably, Paramount sold The Cloverfield Paradox to Netflix. The streamer then released it as a surprise following the Super Bowl in 2018. Gianopulos told investors and analysts in 2018 following the deal that Paramount would use the co-venture “when and where it makes sense.” This seems like one of those times.